Sunday, August 24, 2008

Small Business Website Design Templates - Good Or Bad?

There has been a wide range of debate on website templates, some say it does not matter if you use them, as long as they look professional, others say you should always go for a custom solution to suite your business, the question should really be asked in a different way, do you want to be the same as your competition or do you want to be totally different?

Many small business owners opt to buy these templates in the hope that they will save money on web Designer fees and they can just edit the pre-Designed template with their business information and upload it, while this can be applied for a shopping cart it should not be applied to a brochure site.

When Designing your online presence for your small business it may be tempting to buy a template, but what if your competition has bought the same template, you'd risk be a carbon copy in the head of your target market, that means they may get suspicious and start wondering why your site is exactly the same as your competition, this could mean that potentially you've just lost their trust and trust is exceptionally important in both the online and offline world.

You really need to explore all options when it comes to getting a website up and running for your small business, the key point Is to look for a way to get some return on investment, ideally you want your website to make more money than you paid for it, many people pay for advertising that they never see any returns for, since websites can be used for marketing, advertising and sales you really need to spend some money on getting your website right as it could be your greatest business asset.

For more free information regarding Small Business Website Design please visit our website.

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